The Challenge: You Don’t Know Where You’re Visible—Or Invisible
Most brands have fragmented visibility. They rank for some keywords, show up on some social platforms, get mentioned in some publications—but nobody has the complete picture. Marketing teams cobble together data from a dozen dashboards and still can’t answer the basic question: “Where do we actually show up?”
Meanwhile, a new visibility layer is emerging that most brands aren’t even tracking: AI citations. When someone asks ChatGPT, Perplexity, or Google’s AI Overview about your category, does your brand get mentioned? Does your content get cited as a source? Most companies have no idea—and the ones getting cited are capturing demand that never reaches your website.
Why This Matters
Visibility is fragmenting across more channels than ever. Traditional search, social platforms, review sites, news coverage, and now AI-generated answers all influence how buyers discover and evaluate options. A gap in any channel is a leak in your pipeline.
AI citations are particularly high-stakes because they often represent the final answer a user sees. There’s no “page two” in an AI response—you’re either cited or you’re invisible. And the factors that determine AI citation are different from traditional SEO: structure, authority signals, extractable statements, and entity clarity.
The QNTM Approach
QNTM’s Brand & Citation Analysis Engine provides point-in-time intelligence across both dimensions. Brand Presence Analysis audits your visibility across social, news, reviews, and competitive share of voice. AI Citation Analysis evaluates your likelihood of being cited by ChatGPT, Perplexity, Google AI Overviews, and Claude—with specific recommendations for winning citations.
Run the analysis when you need it. Get the intelligence. Take action.
Key Features…
Dual-Mode Architecture
Brand Presence Analysis and AI Citation Analysis in one unified platform—two visibility dimensions, one tool.Dual-Mode Architecture
Toggle between modes instantly. Brand Presence Analysis covers traditional visibility: social platforms, news coverage, reviews, and competitive share of voice. AI Citation Analysis covers the emerging frontier: how AI systems respond to queries in your category and whether they cite your content. Both modes deliver prioritized recommendations you can act on immediately.
Brand Health Scoring
Aggregate visibility score with channel-by-channel breakdown showing exactly where you're strong and where you're exposed.Brand Health Scoring
Get a single Brand Health Score (0-100) that synthesizes presence across all channels: website, social, search, reviews, and news. Each channel gets its own score with specific status indicators (Strong/Moderate/Weak) and gap analysis. See your competitive position at a glance—Leader, Challenger, Follower, or Niche—with clear rationale.
Social Presence Analysis
Platform-by-platform audit with relevance scoring, audience match assessment, and content strategy recommendations.Social Presence Analysis
Not every platform matters equally for every brand. The Social Analysis evaluates each major platform (LinkedIn, Twitter/X, Facebook, Instagram, YouTube, TikTok, Reddit) for relevance to your industry and audience. Get platform-specific recommendations, content themes that resonate, posting frequency guidance, and quick wins to improve presence where it matters most.
News & PR Intelligence
Media footprint analysis with PR opportunity identification, story angles, and messaging gap detection.News & PR Intelligence
Understand your media presence level and share of voice in industry coverage. Identify specific PR opportunities by type (thought leadership, product news, industry commentary, data/research, partnerships) with target outlets and timing recommendations. Get story angles you can pitch immediately and messaging gaps to address in your communications strategy.
Review & Reputation Assessment
Review platform coverage analysis with sentiment patterns and response strategy recommendations.Review & Reputation Assessment
Reviews influence both buyers and AI systems. The Review Analysis identifies which platforms matter for your industry (Google Business, G2, Capterra, Trustpilot, Glassdoor, industry-specific sites), assesses your likely presence on each, and provides a response strategy for positive and negative reviews. Includes reputation risk identification and review generation recommendations.
Competitive Share of Voice
Head-to-head competitive analysis showing positioning, threat levels, differentiators, and opportunities.Competitive Share of Voice
Enter your competitors and get a complete share of voice breakdown. See each competitor’s estimated visibility, their strengths and weaknesses, and threat level to your position. Channel-by-channel comparison shows where you lead and where you trail. Identify differentiators you can leverage and gaps competitors are missing that you can own.
AI Citation Readiness Scoring
Evaluate your likelihood of being cited by ChatGPT, Perplexity, Google AI Overviews, and Claude.AI Citation Readiness Scoring
Get a Citation Readiness Score (0-100) that predicts how likely AI systems are to cite your content. Engine-by-engine breakdown shows your standing with ChatGPT, Perplexity, Google AI Overviews, and Claude—each has different citation patterns. Identify critical gaps preventing citations and see your top opportunities ranked by potential impact.
Query-Level Citation Analysis
Deep analysis of specific queries showing format requirements, E-E-A-T needs, and win strategies.Query-Level Citation Analysis
Enter your target queries and get detailed citation analysis for each. See citation potential (High/Medium/Low), whether an AI Overview is likely, the best content format to win the citation, required elements, E-E-A-T priority signals, and schema recommendations. Each query includes a specific win strategy you can execute.
Multi-Engine Comparison
See how ChatGPT, Perplexity, Google AI, and Claude each handle your queries differently.Multi-Engine Comparison
Each AI engine has different retrieval patterns and citation preferences. The Engine Comparison shows how each system approaches your target queries: what they prioritize, content formats they favor, and specific optimization tips. Get cross-engine strategy recommendations for universal must-haves that improve citation likelihood everywhere.
Citation Battle Analysis
See who's winning AI citations for your queries and exactly how to beat them.Citation Battle Analysis
For each target query, see who’s likely getting cited instead of you. Understand their advantage, their content format, their E-E-A-T signals—and your specific gaps. Get difficulty ratings (Easy/Medium/Hard) and estimated time to win each citation. Priority battles are ranked by win probability so you know where to focus.
Content Gap Identification
Specific content recommendations to win citations, with structure templates and 4-week calendar.Content Gap Identification
Move from analysis to action. The Content Gap Analysis identifies exactly what content you need to create or restructure to win citations. Each recommendation includes target queries served, content structure, E-E-A-T requirements, word count guidance, and effort estimate. Quick fixes for immediate impact plus a 4-week content calendar to systematically close gaps.
Point-in-Time Analysis Model
Run analyses when you need them—no subscriptions, no monitoring overhead, no stale dashboards.Point-in-Time Analysis Model
This isn’t a monitoring tool that demands constant attention. Run Brand Presence Analysis when planning a campaign or quarterly review. Run AI Citation Analysis when launching new content or targeting new queries. Get fresh intelligence on demand without the overhead of always-on dashboards and alert fatigue.
What’s shipping next
- v1.1 – Content Engine Integration (Q1 2026) — “Fix This” buttons that open Content Engine with pre-filled briefs based on citation gaps.
- v1.2 – Historical Comparison (Q2 2026) — Save analysis snapshots locally and compare against previous runs to track progress.
- v1.3 – Expanded Engine Coverage (Q2 2026) — Add analysis for Gemini, Copilot, and emerging AI assistants as they gain market share.
- v1.4 – Export & Reporting (Q3 2026) — Download analysis results as PDF reports for stakeholder presentations and client deliverables.
- v2.0 – Monitoring Mode (Q4 2026) — Optional scheduled re-analysis with change detection and alerts for significant visibility shifts.